In today’s e-commerce, speed is one of the most important factors affecting the sales size of a web-store. According to statistics, online shoppers are not ready to wait more than three seconds for a page to load. So, if you want to increase the number of conversions on your web-shop, you should take all possible measures to make it faster.
How to Optimize PrestaShop 1.7 Speed?
There are a couple of methods of PrestaShop speed up. Let’s check the most common and accessible among them.
Сache, Combine and Compress
Check PrestaShop system configurations and enable compression, combining and caching of JS, CSS and HTML files. These settings will reduce your website size, so that the browser will transfer the content in a much faster way.
Use the Latest PHP version
Make sure you are not using PHP versions older than 5.5.2. The best option would be using PHP 7 version which is the latest one.
Configure Smarty Settings
There are a few options that can make your web store perform faster.
- Never recompile template files: enable this settings only in case no changes are being made to the current design.
- Set Cache to Yes
- Clear cache every time something is modified: this configuration will clear cache after any modification made and will let your customers see the latest changes applied to your website.
The hosting provider you are using for your website is not less important when talking about PrestaShop speed up. Naturally, the best option would be to choose dedicated hosting. Sharing one server with other websites can slow down your load speed in a huge way.
Set Up CDN
Content delivery network is a system of servers which deliver content to web users based on their geographic location. This way, after a user sends a request to enter a web page, it will be accepted by the nearest server.
Go to Design => Image Settings and configure JPEG and PNG compression, product image height and width, generation of high-resolution images and other settings.
Make sure you are not scaling images with HTML. Instead, use compression tools or image editors which can reduce the size of your images with no damage to their quality.
Also, avoid putting big number of pictures on one page. You should better distribute them among different pages.
Get rid of unnecessary modules
PrestaShop 1.7 installation includes activation of a huge list of additional modules. Check this list by going to ‘Modules’ => ‘Modules & Services’ => ‘Installed modules’ and disable or uninstall the ones you do not use.
Perform PrestaShop SEO Diagnostics
The overall and SEO diagnostics of your PrestaShop store should become your regular task. Since manual SEO analysis can take too much time, Store Manager for PrestaShop comes with the possibility to automatically detect a bulk of SEO error types including missing meta titles and meta descriptions, missing product images, HTML tags in meta titles etc.
To Sum Up
Good website performance requires constant control and optimizing actions. It is rather impossible to improve site speed once for all. The above listed methods are the most effective, so make sure to apply at list the most accessible ones.
If you are aware of any other PrestaShop speed optimization measures, share them with us in comments.
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