How to Submit PrestaShop Product Feed to Google Merchant Center Next for Google Shopping Ad Campaign

Are you having a hard time submitting your shopping cart products to Google Shopping? You’re not alone! Whether you’re submitting your first feed or if it is your 100th interaction with Google Ads and Google Merchant Center Next, they have something new for you.

This time we’ll guide you on how to submit your shopping cart products to Google Merchant to advertise them in Google Shopping. A good assistant for you in this task is Store Manager for PrestaShop. The Store Msnshrt application that can prepare the feed for you, even within a free trial version.

Follow our step-by-step instructions below:

1. Open Google Merchant Center Next and go to Data Sources
2. Add Product Source
3. Choose an Option to Add Products from a File
4. Select the Way you Would Like to Provide Your Feed to Google Merchant Next
5. Submit the Feed to Google Merchant Center Nexts
6. Check the Status of Your Feed

Things to check before you proceed with submitting your feed:

Your Google Merchant Center account is validated and you cannot see any errors on the homepage:
https://merchants.google.com/mc/overview

Your business info is validated, updated, and verified
https://merchants.google.com/mc/merchantprofile/businessinfo

Your Google Ads account is linked to your Google Merchant Center Next

Once all is set, you’re ready to submit your feed to Google Shopping. To do that, follow a few steps below.

1. Open Google Merchant Center Next and go to Data Sources

Open Google Merchant Center Next https://merchants.google.com/mc/overview and Find a Dropdown Under the Gear Icon with Data Sources

Google offers an option to automatically find products on your online store and keep them updated in the Merchant Center every 24 hours. You can learn more details at – https://support.google.com/merchants/answer/12158480?hl=en

In case you need a custom feed or Google does not want to automatically find all your products or product variations, you can upload your feed using the [Add product source] button.

2. Add Product Source

This button allows you to submit a feed that you have prepared with variations, a limited number of products, and/or control the way your products are displayed on Google Shopping.

3. Choose an Option to Add Products from a File

You can add a new product data source from a file on your site, on Google Drive or from your PC.

Here you can find more details on Google feed columns requirements: https://support.google.com/merchants/answer/12631822?hl=en

You can generate this feed with Store Manager for shopping cart. Download the free trial and use free support for assistance.

4. Select the Way you Would Like to Provide Your Feed to Google Merchant Next

You can submit a link to your product feed if you have one available on your website.

Learn how to prepare Google Shopping feed and upload it your site with Store Manager software

One more option allows you to select the file from your Google drive.

Learn how to prepare Google Shopping feed and upload it your Google Drive with Store Manager software

Also, you can upload the file from your computer but this option will not allow you to schedule automated updates. It can be used if your prices and products do not change often.

Learn how to save Google feed your computer with Store Manager software

Important! At the bottom of the page, you can find additional feed settings.

You can edit or check the countries where your products will be shown, the language, the marketing methods, and the feed label.

Make sure to adjust these settings during the upload, as the same settings will be applied during further automated submission.

5. Submit the Feed to Google Merchant Center Next

When you hit continue, the feed will be processed and you will see results.

6. Check the Status of Your Feed

When the feed is uploaded, you will be able to see it in the Data sources – Primary sources.

7. That’s it. Go to Ads Account and Configure Your Google Shopping Campaign

If all is done, the feed is submitted and the number of products is the same as in your feed, you can go to Ads account and configure your Google Shopping Campaign.

Note that it may take some time for the feed to be processed. In case you cannot see accepted products within at least 24 hours, you can click on the product feed name and find your current status.

We also recommend clicking on products number and on country list and check feed status in every country.

In case you can see any errors, you should address them.

Once everything is done and the validation is complete, you can go ahead and start your Google Shopping campaign in your Google Ads account.

Important! Make sure that your account does not have any errors, does not need to be validated or confirmed. Otherwise, your products will not be shown on Google Shopping.

In case you need to have product listings appended to Google Sheets on an hourly / daily / weekly basis, Automated Product Export addon already built-in Store Manager will be a suitable tool for this operation. Check the related article on how to create the configuration and add it to the scheduler.