PrestaShop – New Approach to E-Commerce
PrestaShop is a new open source e-commerce solution which becomes very popular nowadays. It is web 2.0 based and extremely lightweight, so it runs very fast even on a shared server.
PrestaShop has got a good set of features. Having a very powerful back-end, store admin panel allows to manage inventory, orders, customers & payments easily.
The system offers an opportunity to create and manage unlimited categories, sub-categories & images.
You can add sub-admin users with different access rights. It means that one user can access the inventory only and another one would have rights to process the orders. PrestaShop supports comments and reviews from customers as well as the ability to arrange products such as accessories in packs. Wish lists can be also created in PrestaShop store.
PrestaShop allows you to create groups of customers easily as well as follow up ‘lost’ customers. Merchant could establish a loyalty system and a customer referral program, something that causes it to stand out amongst its competitors. Here there is a possibility to create and publish newsletters.
Another unique feature of PrestaShop allows to set ‘minimum’ order amount – which is helpful in many cases such as offering discounts for a set amount of products.
This shopping cart supports a large number of currencies and allows to separate customers on the basis of currency or location.
In PrestaShop you have a great opportunity to create invoices, slips and delivery slips and save them in PDF format for easy emailing and printing.
In terms of shipping, PrestaShop permits to send email notifications to customers once products are delivered. Store owner can track and monitor packages via their unique numbers.
It’s worth saying about PrestaShop SEO. Its supports meta tags, Google sitemap and URL re-writing.
Additionally, PrestaShop has a large number of free templates. That’s why PrestaShop stores have very cool design. All in all, PrestaShop prides itself in having 200+ features despite being a free and open source software. That demonstrates the power of the community. It is built in PHP and runs on a MySQL database.
PrestaShop gained the recognition at the e-commerce market because of its simplicity. This solution is the best choice for small and medium business.
This PrestaShop Review is written by Store Manager for PrestaShop Team. We hope it would be useful for you.
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