What is PrestaShop & How to Start Using It? - eMagicOne
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What is PrestaShop And How to Get Started

What is PrestaShop shopping cart? Is it a suitable variant to start your online business? You might keep browsing through the Internet looking for more choices. Though, it would probably be enough to take a quick look at this platform to end your search and set your choice in its favor.

This article covers the points related to understanding what is PrestaShop and why it is so popular among online merchants all over the world.

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So, What is PrestaShop?

If you google the question, you will get a dozen of search results saying that “it is an open-source ecommerce platform”. But what does that mean and what can it give to you? Open-source means that anyone with good knowledge and experience can modify it. However, this fact is usually vague for developers and technical people. Though, merchants are in most cases business people, who usually take care about the tools that can bring much profit.

Thus, more important is what this shopping cart is capable of. Main PrestaShop features are:

  • one-page checkout;
  • support of multiple payment systems including PayPal, Google Checkout, Payments Pro via API, Authоrize.net and Skrill;
  • the ability to create and provide customers with variety of products of different types, which may come in variations (attributes, combinations);
  • different delivery options each based on the customer’s location and logistics control;
  • powerful reports and analytics system;
  • multi-store management;
  • the possibility to create your own unique design with PrestaShop Themes.

Those are only a few of the most popular and important features which you can benefit using PrestaShop. The main functionality can be enriched with additionally installed modules.

Behind the Scenes

PrestаShоp is easy to install and set up and has low system requirements for hosting server. Before carrying out the procedure, make sure you have all the obligatory data available: server space, domain name, FTP access details etc. Basically, after you download the installation file and it is run with automatic installer, it will take care about basic modules and default settings. If you carefully follow the directions described in documentation, you will find out that the process is effortless.

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Enhance Your Prestashop Store Management Possibilities

As was mentioned above, core features of PrestaShop can be extended by means of different extensions. The ones available you can find at PrestaShop official site. There you can choose the ones relevant to your needs.

What to consider selecting the tool for efficient store handling? It should be all-in-one and satisfy different needs. This way you can avoid overloading your store with installation of too many modules.

One of such complex solutions extending the possibilities of your back-end is Store Manager for PrestaShop. With this helpful application you can make changes of your catalog directly from your desktop. You will have an ability to massively modify products, product features, attributes, combinations, prices, quantity and other details. Import files basically of any format and structure, uploading images, building-up category tree, doing changes on-the-fly. Integrate with additional sales channels, accounting systems and many more.

Moreover, users already evaluated the quality of the software, so the application received the highest PrestaShop Award at Barcamp 5 in New York. Store Manager is also an official PrestaShop partner. Their combination is “perfect match” that will bring your business forward leaps and bounds.

Hope that you received clear answer on the question “what is PrestaShop”. To make right decision, you can download free version of this shopping cart as well as 14-days free version of Store Manager for PrestaShop –


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